Combining culture and creativity with business understanding

Concept & Strategy

At Culture Works we develop strategies and concepts that transform brands. We specialize in developing successful and value-creating ideas and concepts in close cooperation with our customers.

By combining insight, creativity, strategy and business understanding, we help to develop creative concepts and make them viable. We see that culture binds brands and consumers together in a community of interest and shared common ideology.

The culture thus function as the link between brands and consumers, and modern businesses today have a responsibility (CCR) to be co-producing with their consumers. Effectively done cultural branding is a tool to create sympathy and ideological relationship with your consumers that can be felt on the bottom line. Creating culture is good business.


The Team

Team Member

Adrian Fey

Creative Director & Partner

Adrian is the Culture Works captain of concept creation. Even though he spends a lot of time in his small allotment, he is a heavy user of the cultural environment and widely recognized in Aarhus for his commitment to develop the cultural scene in the city.

Team Member

Mads Severinsen

Head of Communications

Mads is all about language, words, concepts and communications. During the years he’s wrote +100 articles for nation wide media channels as well as developing unique concepts for major brands. Now he’s doing awesome stuff under the Culture Works badge.