FCK x ADIDAS: AWAY 25/26 LAUNCH
FCK x ADIDAS: AWAY 25/26 LAUNCH
FCK x ADIDAS: AWAY 25/26 LAUNCH
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Client
F.C. København
ADIDAS
Year
2025
Role
Creative Concept
Pre-Production
Execution
Pre-launch Celebration of the new F.C. København 25/26 away jersey together with ADIDAS, Copenhagen Fashion Week at a secret Location. Beats, Kebabs and a Livestream of ELSKED Live performance. An official launch followed transforming Unisport into a nighttime museum paying homage to all past away endeavours throughout the years.
TEAM
Mads Severinsen
Jesper Juul Sehested
Julia Schougaard
Martin Rohde
PHOTOGRAPHY
Oliver Düna Frederiksen
We partnered with F.C. Copenhagen and adidas to develop and execute the launch of the 25/26 away jersey, positioning it as more than a kit, but a cultural artefact connected to the city.
The launch unfolded in two moments. A pre launch celebration during Copenhagen Fashion Week at a secret location, bringing together DJs, live performances, food and a curated crowd from across football, music and local culture. Followed by the official release, where Unisport was transformed into a nighttime exhibition, showcasing the club’s away jerseys through the years.
The activation blurred the line between football, fashion and street culture, placing F.C. Copenhagen within a broader cultural context. The project was picked up by SoccerBible, reaching a global audience and reinforcing the direction of football as a driver of contemporary culture.
