FM Marselis: Identity & Website
FM Marselis: Identity & Website
FM Marselis: Identity & Website
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Client
Fondsmæglerskabet Marselis
Year
2022
Role
Brand Identity
Creative Direction
Editorial Design
Website
New brand identity and website for the now employee-owned Fondsmæglerselskabet Marselis. We combined color and character with an ethos of transparency and trust. Introducing a strong logomark that exploits the traits of classic serif formgiving and a sharp modern aesthetics. All brought neatly together by the frames of a tight grid-system and a soothing color palette to accommodate the team’s values of uncompromising properness, warmth and professionalism.
TEAM
Jesper Juul Sehested
Mads Severinsen
Therese Albrechtsen
We developed a new brand identity and website for Fondsmæglerselskabet Marselis following their transition to an employee-owned structure. The ambition was to reflect a company built on transparency, trust and strong professional values, while creating a distinct and modern presence in a traditionally conservative category.
The visual identity balances character and clarity. A refined logomark inspired by classic serif typography is paired with a sharper, more contemporary aesthetic. Combined with a structured grid system and a calm, considered color palette, the brand creates a sense of precision, warmth and credibility across touchpoints.
The result is a cohesive brand platform that supports Marselis’ positioning and makes their values tangible, both visually and digitally.
