Gruppetti: Community Building
Gruppetti: Community Building
Gruppetti: Biking Community
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Client
Gruppetti
Year
2025
Role
Creative Concept
Brand Identity
Activation
Gruppetti is our own cycling platform, built and run by Culture Works. From 2016 to 2024 it brought 50+ riders together week after week. Now on pause. The jersey still rides.
TEAM
Mads Severinsen
Adrian Fey
Andreas Nielsen
Jesper Juul Sehested
FORMER SPONSORS
Frankies
Bertha
FORMER PARTNERS
Velofit
Gruppetti is our own cycling platform, built and run by Culture Works. From 2016 to 2024 it grew into a weekly gathering point for 50+ riders across Aarhus. We created the concept, identity and rhythm of it. From rides and routes to partnerships and coffee stops. Built on a simple belief: coming in last does not mean coming in bad.
For now, Gruppetti is on pause. The jersey is still out there.
