Connovate: Identity & Strategy
Connovate: Identity & Strategy
Connovate: Identity & Strategy
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Client
Connovate
Year
2024
Role
Brand Framework
Brand Identity
Communication
Experience Strategy
Website
Connovate started as a niche project focused on sustainable concrete. We helped turn it into a brand with clarity, ambition and broader relevance. Through strategic and visual transformation, we positioned Connovate as a leader, using CemCut to show how CO₂ targets can be met today, not in the future.
The concrete industry faces strict CO2 reduction targets, with Denmark aiming for at least a 50% reduction by 2030, based on 2019 levels, and a 70% reduction goal. Connovate’s sustainable cement alternative empowers you to meet these targets—not in 2030, but now.
The concrete industry faces strict CO2 reduction targets, with Denmark aiming for at least a 50% reduction by 2030, based on 2019 levels, and a 70% reduction goal. Connovate’s sustainable cement alternative empowers you to meet these targets—not in 2030, but now.
The concrete industry faces strict CO2 reduction targets, with Denmark aiming for at least a 50% reduction by 2030, based on 2019 levels, and a 70% reduction goal. Connovate’s sustainable cement alternative empowers you to meet these targets—not in 2030, but now.
TEAM
Mads Severinsen
Andreas Trankjær
Adrian Fey
Matilde Hoff-Lund
WEB PRODUCTION
Thomas Bech
MOTION GRAPHICS
Andreas Trankjær
Connovate needed to evolve from a niche, technically driven project into a brand with broader relevance and a clear, accessible mission. At its core was a strong product, but the story and positioning did not yet reflect its potential.
We developed a new brand platform and visual identity, merging tech aesthetics with the construction industry’s robustness. This created a clearer position and made the brand easier to understand and engage with across audiences.
By bringing CemCut to the forefront, we made the impact tangible. A sustainable cement alternative that enables the concrete sector to meet Denmark’s ambitious CO₂ reduction targets, not by 2030, but now. Positioning Connovate as a company ready to lead change in an industry under pressure.
