EUD EXPO: Design & Activation
EUD EXPO: Design & Activation
EUD EXPO: Design & Activation
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PLAY
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Client
Aarhus Kommune
Year
2023-2026
Role
Creative Concept
Visual Identity
Event Design
Film Production
Execution
We created EUD EXPO with the City of Aarhus, a 1000m² immersive exhibition designed to spark interest in vocational education. Through research, workshops and sensory experiences, we built a platform where young people learn by doing. With 11 experience rooms and thousands of visitors, the expo continues to grow as a long term learning platform.
1000m² of educational exhibition 11 experience rooms
1000m² of educational exhibition 11 experience rooms
1000m² of educational exhibition 11 experience rooms
4+ year horizon 7000+ scheduled visitors
4+ year horizon 7000+ scheduled visitors
4+ year horizon 7000+ scheduled visitors
TEAM
Adrian Fey
Marie Kjær
Therese Albrechtsen
FILM PRODUCTION
Made by Marble
INTERACTIVE
Playground Marketing
In collaboration with the City of Aarhus, we’ve created EUD EXPO, a 1000m² educational exhibition that uses immersive experiences and sensory engagement to showcase the diverse opportunities vocational education offers to the next generation of the workforce. This initiative directly addresses the declining interest in vocational education, which has seen a significant drop over the past decade. We’ve tackled this challenge with in-depth research and a series of workshops involving vocational institutions in Aarhus, EUD ambassadors, primary school teachers, and 7th graders. The result is clear and impactful: children and young adults learn better through experiences — EUD EXPO, now live for 2 years, has welcomed over 3500 visitors, targeting both 7th graders and select young adults (18-29). With 11 experience rooms, covering fields such as textile design, healthcare, and culinary arts, the expo provides a fully immersive, energetic and sensory experience that leaves a lasting impression.
EUD EXPO is an organic learning platform, in constant development and has a 4+ year horizon with a scheduled 7000+ visitors from both target groups.
