hummel® — 100 Years Anniversary: Campaign & Design
hummel® — 100 Years Anniversary: Campaign & Design
hummel® — 100 Years Anniversary: Campaign & Design
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Client
hummel
Year
2022
Role
Campaign Design
Copy
Creative Direction
Motion Graphics
Storyboard
Video Production
Website
Collaboration
NoWonder
Playminds
We developed and produced the creative direction and content for Hummel’s 100 year anniversary SS23 sales conference. Built around “History Is What We Do Now,” the concept connected past, present and future through a cohesive visual universe across all content.
+30 Markets +20 Video Productions 8 C-Level Speakers
+30 Markets +20 Video Productions 8 C-Level Speakers
+30 Markets +20 Video Productions 8 C-Level Speakers
TEAM
Andreas Nielsen
Mads Severinsen
FILM PRODUCTION
KarmaCat
In 2023 Hummel can celebrate their 100th anniversary. 100 years of supporting all kinds of sports, at different levels, all over the world. Our task was to create a creative direction and concept that could turn 100 years of victories, losses and historic moments into consistent visual content for the SS23 sales conference.
We developed a concept engine around the tagline “History Is What We Do Now”. All digital content constantly showcased the connection between the past, the present and the future with split screens, archive footage, animations mixed with ecxisting campaign shots, contemporary styles and partnerships.
