Kanpla: Identity & Strategy
Kanpla: Identity & Strategy
Kanpla: Identity & Strategy
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Client
Kanpla
Year
2023-2024
Role
Brand Design
Brand Strategy
Communication
Identity
Motion Graphics
Production
Website
Kanpla is redefining how canteens operate and connect with people. Built by three high school friends and scaling fast, the platform is now entering global markets. We helped shape Kanpla 2.0, from positioning and messaging to identity and digital presence, built to scale.
"With the new brand, our goal was to position Kanpla as a global leader in digital services for contract catering. At the same time, we needed a modular, dynamic design system that retained visual ties to the old logo—ensuring it still felt familiar to our many daily users.”
"With the new brand, our goal was to position Kanpla as a global leader in digital services for contract catering. At the same time, we needed a modular, dynamic design system that retained visual ties to the old logo—ensuring it still felt familiar to our many daily users.”
"With the new brand, our goal was to position Kanpla as a global leader in digital services for contract catering. At the same time, we needed a modular, dynamic design system that retained visual ties to the old logo—ensuring it still felt familiar to our many daily users.”
Jonas Gøttler, COO & Co-Founder
TEAM
Mads Severinsen
Julius Harrebek
Julia Venø Schougaard
Jesper Juul Sehested
FILM PRODUCTION
DAVAI
MOTION DESIGN
Andreas Trankjær
PHOTOGRAPHY
DAVAI
Kanpla is a digital platform that transforms how canteens and contract catering services manage operations, communication, and customer experience. Founded by three high school friends, Kanpla has rapidly grown into a serious contender for achieving unicorn status in just a couple of years. We partnered with the team on a full-scale brand evolution, preparing Kanpla to enter new global markets and ensuring coherence across every touchpoint. From strategic positioning, messaging, and tagline to logo, visual identity, and website, Kanpla 2.0 is now built to scale.