JACK & JONES: Brand Experience
JACK & JONES: Brand Experience
JACK & JONES: Brand Experience
PAUSE
PLAY
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Client
JACK & JONES
Year
2022
Role
Creative Direction
Event Playbook
Event Production
Experience Concept
We created the ONE CLUB experience, bringing JACK & JONES and JJXX together in a 360 degree brand activation. Built in a raw warehouse setting, the concept captured a shared identity across genders, markets and styles.
TEAM
Andreas NIelsen
Marie Kjær
Julia Schougaard
GRAPHIC IDENTITY
E-Types
The ONE CLUB campaign manifested the final destination between the two brands: JACK & JONES and JJXX. We developed a concept for how to experience, celebrate and feel the new universe. Our job was to combine brand and experience through different event activities that supported the brand identity and encapsulated the diversity. In the raw warehouse surroundings we turned the space into a 108 meter long screen and a 360 degree brand experience. The result was the ultimate feeling of togetherness, across genders, markets and styles.
