Vebu: Identity & Strategy
Vebu: Identity & Strategy
Vebu: Identity & Strategy
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Client
Vebu Foods
Year
2024
Role
Brand Application
Brand Identity
Creative Concept
Creative Direction
Graphic Identity
Motion Graphics
Strategy
We developed the brand platform and identity for Vebu, helping them stand out in competitive vegan markets. Built around the idea “Nothing but Flavor,” the brand focuses on what matters. Pure ingredients, bold taste and no fillers. Brought to life through a vibrant, playful identity that reflects the joy and honesty of the product.
Not Trying to be Meat Just Veggies Nothing but Flavor
Not Trying to be Meat Just Veggies Nothing but Flavor
Not Trying to be Meat Just Veggies Nothing but Flavor
TEAM
Julius Harrebek
Jesper Juul Sehested
MOTION DESIGN
Andreas Trankjær
Vebu brought us their quality veggie patties, renowned for their bold flavors. Our goal? To create a Brand Identity and foundation that would distinguish them in competitive, vegan-value driven markets, and showcase their beliefs and personality. We developed the platform ‘Nothing but Flavor,’ reflecting Vebu’s commitment to pure products – just veggies, no nasty filleres. A platform that helps them cut through the noise and focus on what’s important. This concept inspired our Visual Identity – vibrant, playful, echoing the joy of their products. Vebu offers a flavorful alternative, driven be their belief in vegetables and honest recipes, rather than an attempt to imitate meat. It’s simple, easy to cook, sincere, and a source of joy for all.
